Helping schools build brands that genuinely reflect who they are.
I work alongside school leaders to uncover what makes their school distinctive and turn that into a clear, consistent and confident brand.
Bucklands Beach Primary School
Developed a new set of school values and designed an international prospectus that reflected the school's culture and identity.
Kia ora, I’m Donna
Schools do incredible work every day, but their communication doesn't always reflect who they really are.
Education has always been at the heart of my work. After spending more than 20 years working alongside schools across Aotearoa in communications, marketing and design, I;ve realised that many schools don't have a branding problem - they have a clarity problem.
Their vision is inspiring, their culture is strong and their people are passionate, but their logo, website, prospectus and communications often tell a different story.
That's why I created the DK Brand Clarity Framework.
Rather than starting with colours and logos, I help schools uncover what makes them unique first. Together, we create a brand that reflects your values, connects with your community and gives your staff the confidence to communicate consistently.
Because when your brand genuinely reflects who you are, your community experiences the same story wherever they encounter your school.
The DK Brand Clarity Framework
Great brands don't begin with colours and logos.
They begin with understanding who you are.
The DK Brand Clarity Framework is a simple five-step process that helps schools create a brand that genuinely reflects their identity.
Ready to create a school brand your community remembers?
Whether you're refreshing your school values, creating a strategic plan, or building a completely new visual identity, I'd love to hear about your school and where you want to go next.